Executive summary

Brand Story

I created The Blankey with one simple intention to give people a product that truly feels made for them. More than just a blanket, The Blankey is designed to be your companion through every season.

From chilly winter nights to breezy summer mornings, The Blankey is seasonal, comforting, and always there when you need it. It’s not just about warmth it’s about comfort, connection and creating moments of peace. Whether you’re wrapped up watching your favorite show, reading a good book, or just taking a break from the world, The Blankey reminds you that comfort is always within reach.

At its heart, The Blankey focuses on bringing a seasonal blanket to life, one that adapts to your world, your style and your mood. Every design tells a story of care and craftsmanship, made to make you feel at home wherever you are.

Vision

To design a Blankey that’s always there for you bringing comfort, calm and a sense of home whenever you need it most.